If you run a small business in New Zealand, you may already have noticed Google search results show an AI Overview as the top result. Then, a searcher can even ask follow up questions immediately after reading the AI-overview that showed up on Google Search. Google is now directing the research flow and enabling users to customize their search and research experience. The search results now largely is tailored to the user's exact needs. For a small business, this brings an important implication: **If customers are getting answers from AI, how will they find my business?** For many years, web marketing was largely about getting your website to rank on top of Google. Someone searched for *“accountant in Palmerston North”*, *“wedding photographer Whanganui”* or *“best accommodation Taupō”*, and businesses competed to appear near the top of the results. These organic search results still show up but most of the time now just below the fold or towards the bottom of the first page. The...