Featured Post

Google Partners Connect Retail Palmerston North

Join us for the next Google Partners Connect Retail An event in partnership with Google, where you will have a chance to collaborate with...

Artificial Intelligence and Online Marketing for Small Businesses

The global artificial intelligence race is on! Facebook, Amazon, Google, Alibaba are amongst the billion-dollar companies in play.

Google is one of the leading FAANG companies that has devoted huge amount of investments in artificial intelligence and machine learning. Almost everyday, new developments on Artificial Intelligence are announced on news and social media. Now with Tensorflow, Google's opensource AI framework is more accessible to more people who are willing to learn and experiment.



It's a good time to correct the myths surrounding Artificial Intelligence to give small business owners an edge and enable them to be more sustainable in the long term.

The 3 myths:

1) The insurmountable learning curve for small business owners.

Artificial intelligence is developed give people an easier life. The general attitude to machine learning technologies and artificial intelligence is to view this technological advancement as an opportunity to improve business processes not just in marketing but also in operations, customer service and accounting.

2) Marketing costs will rise especially in the digital arena.

Understandable. There is a fear that experts will charge a lot of money for their knowledge. To view marketing as an expense is debatable. Marketing is an investment, it's putting money into a system that is supposed to yield more gains for a business. The focus should be on the value of the ROI (return of investment).  It's important for the business owner to be able to quantify and track his marketing efforts to make the best judgment on which channel to use. Consider the Chat bots - an artificial intelligence application that allows businesses to have a higher level of engagement with customers without having to hire staff. Chat bots can be deployed on any web page or Facebook page and respond to customers questions via chat messaging in real time. Chat bots can handle multiple conversations at the same time. Chat bots are also self-learning.

3) Online Marketing will be so much more complicated.

Step back a little. Digital marketing is just traditional marketing using digital technology to distribute content on a faster and global scale. The core concepts of beautiful storytelling, educational information that appeals to the target audience, proper representation of company values, etc - these concepts still remain. Artificial intelligence in marketing allows businesses to dig deeper, immensely faster into data that will allow business owners to make better decisions about how to improve their marketing methods.

Digital Marketing Wanganui - Google Adwords

Introduction to Google Adwords.
Ask a Google Expert.

RSVP by Nov 10th

Nov 17

2-4pm
Join us!
3rd Flr 98 Victoria Ave, Wanganui



To register, please email support@webmarketingnz.com or PM us.
For more training courses, click here.




Google Adwords Intro Wanganui

Nov 17
2-4pm
Join us!
3rd Flr 98 Victoria Ave, Wanganui

To register, please email support@webmarketingnz.com or PM us.
For more training courses, click here.


Google Partners Connect Retail Palmerston North

Join us for the next Google Partners Connect Retail
An event in partnership with Google, where you will have a chance to collaborate with experts on how to get your retail business thriving on the web.

27 September 2017 



Register Online - Click here for details.




Expressions of Interest: Online Marketing Trainings in Wanganui

We have received several enquiries about having more regular online marketing trainings / meetups in Wanganui. Training sessions on each of the following topics:


  1. Intro on Online Marketing - Beginner's Guide
  2. Google / SEO Advertising - Difference of Organic and Paid Search (Methodologies, Principles, Best Practices)
  3. How to Improve Your Website (Intermediate, includes Data Analysis using Google Analytics)
  4. Effectively Using Facebook, Instagram
  5. Using Mailchimp / Email Marketing Intro


We are planning to have a round of training sessions in Wanganui by Spring-Summer 2017 and looking for indications of interest at this stage.

Speaker/Facilitator - Google Adwords Certified Agency Owner / Marketing Management Consultant / Blogger, 15 years experience in online marketing (US market), 8 years experience in NZ online market. Industry experience: Online Retail/E-commerce, Technology, Tourism, Professional Agencies/Consulting, Publications, Non-profits, Customer Service Management, Business Process Outsourcing, Fashion 

Please email support@webmarketingnz.com with expressions of interest so that we can organise accordingly.


Related Posts Plugin for WordPress, Blogger...

FULL STACK MARKETING AGENCY