Libra Coin, Facebook's Answer to Bitcoin - Social Media & Crytpocurrency

Hello Libra!

This is a powerful integration, no doubt. This is a game changer which is backed by billion dollar companies like Paypal.

Just recently, Mark Zuckerberg announced that the future of the internet is privacy. Data encryption, security, regulation and trust are key words.

In the last 24 hours, Mark Zuckerberg formally announces Libra - a system that would allow Facebook users via Whatsapp & Messenger to send and receive money for close to zero costs, securely.


Today, Facebook is coming together with 27 organizations around the world to start the non-profit Libra Association and create a new currency called Libra. 

Libra's mission is to create a simple global financial infrastructure that empowers billions of people around the world. It's powered by blockchain technology and the plan is to launch it in 2020. You can read more about the association here:

Being able to use mobile money can have an important positive impact on people's lives because you don't have to always carry cash, which can be insecure, or pay extra fees for transfers. This is especially important for people who don't have access to traditional banks or financial services. Right now, there are around a billion people who don't have a bank account but do have a mobile phone. 

We aspire to make it easy for everyone to send and receive money just like you use our apps to instantly share messages and photos. To enable this, Facebook is also launching an independent subsidiary called Calibra that will build services that let you send, spend and save Libra -- starting with a digital wallet that will be available in WhatsApp and Messenger and as a standalone app next year. 

Calibra will be regulated like other payment service providers. Any information you share with Calibra will be kept separate from information you share on Facebook. From the beginning, Calibra will let you send Libra to almost anyone with a smartphone at low to no cost. Over time, we hope to offer more services for people and businesses -- like paying bills with the push of a button, buying coffee with the scan of a code, or riding local public transit without needing to carry cash or a metro pass.

In addition to our efforts, many other companies will build their own services using Libra -- from payment companies like Mastercard, PayPal, PayU, Stripe and Visa, to popular services like Booking, eBay, Farfetch, Lyft, Spotify and Uber, to non-profits doing important work around financial inclusion like Kiva, Mercy Corps and Women's World Banking, to companies in the crypto space like Anchorage, Coinbase, Xapo, and Bison Trails. A number of leading Venture firms are also joining to help drive innovation on the Libra network. We're hoping to have over 100 cofounding members of the Libra Association by the time the network launches next year.

All of this is built on blockchain technology. It's decentralized -- meaning it's run by many different organizations instead of just one, making the system fairer overall. It's available to anyone with an internet connection and has low fees and costs. And it's secured by cryptography which helps keep your money safe. 

This is an important part of our vision for a privacy-focused social platform -- where you can interact in all the ways you'd want privately, from messaging to secure payments. 

Privacy and safety will be built into every step. For example, Calibra will have a dedicated team of experts in risk management focused on preventing people from using Calibra for fraudulent purposes. We'll provide fraud protection so if you lose your Libra coins, we'll offer refunds. We also believe it's important for people to have choices so you'll have the options to use many other third-party wallets on the Libra network. 

There's still a lot more to learn and do before Libra will be ready to officially launch. We know it's a major undertaking and responsibility -- and we're committed to getting this right. We've been working with policymakers and experts in areas like financial inclusion, economics, security, privacy and blockchain, and we'll continue listening to their feedback as we figure out the best way to move forward. We're thankful for their partnership, and for all the businesses, organizations, and academic institutions that are part of the Libra Association. 

This is the beginning of an exciting journey and I'm looking forward to sharing more soon.

- Mark Zuckerburg, Facebook

Artificial Intelligence and Online Marketing for Small Businesses

The global artificial intelligence race is on! Facebook, Amazon, Google, Alibaba are amongst the billion-dollar companies in play.

Google is one of the leading FAANG companies that has devoted huge amount of investments in artificial intelligence and machine learning. Almost everyday, new developments on Artificial Intelligence are announced on news and social media. Now with Tensorflow, Google's opensource AI framework is more accessible to more people who are willing to learn and experiment.

It's a good time to correct the myths surrounding Artificial Intelligence to give small business owners an edge and enable them to be more sustainable in the long term.

The 3 myths:

1) The insurmountable learning curve for small business owners.

Artificial intelligence is developed give people an easier life. The general attitude to machine learning technologies and artificial intelligence is to view this technological advancement as an opportunity to improve business processes not just in marketing but also in operations, customer service and accounting.

2) Marketing costs will rise especially in the digital arena.

Understandable. There is a fear that experts will charge a lot of money for their knowledge. To view marketing as an expense is debatable. Marketing is an investment, it's putting money into a system that is supposed to yield more gains for a business. The focus should be on the value of the ROI (return of investment).  It's important for the business owner to be able to quantify and track his marketing efforts to make the best judgment on which channel to use. Consider the Chat bots - an artificial intelligence application that allows businesses to have a higher level of engagement with customers without having to hire staff. Chat bots can be deployed on any web page or Facebook page and respond to customers questions via chat messaging in real time. Chat bots can handle multiple conversations at the same time. Chat bots are also self-learning.

3) Online Marketing will be so much more complicated.

Step back a little. Digital marketing is just traditional marketing using digital technology to distribute content on a faster and global scale. The core concepts of beautiful storytelling, educational information that appeals to the target audience, proper representation of company values, etc - these concepts still remain. Artificial intelligence in marketing allows businesses to dig deeper, immensely faster into data that will allow business owners to make better decisions about how to improve their marketing methods.

2017 Moving Forward with Digital Marketing

Online Marketing is a wonderful ballet dance:

1. Balance of creativity and data analysis
2. Grace and consistency in terms of customer service
3. Disciplined execution of strategies
4. Continuous training
5. Understanding of audience preferences and behaviour
6. Beautiful production and presentation (includes design)
7. Reliable backstage management and administration

The modern workplace is virtual. The modern manager / business owner works anywhere with anyone with incredible attitude and appropriate skill.  2017 presents amazing opportunities to succeed in an online business.

What's in store?

Search (Google) is a fragmented channel eg: organic search | local search | paid and mobile | voice search etc. This in-channel fragmentation is on top of general online channel fragmentation (social media | video advertising | email marketing etc). Each channel requires different sets of tools/softwares/strategies to excel.
Trends in "Online & Mobile Search":
1. Organic Search
a. Voice search
b. Mobile search; and increasing use of mobile and multi-tasking in multiple devices
2. In-channel search (Facebook has a slightly similar keyword search feature as well as sites like Pinterest and Tripadvisor)
Social Media will still kick in some sales. However there needs to be a disciplined approach to make the efforts work.  The key is to determine the channels that appeal to your market. 

Video Marketing is a good channel to investigate for small business. Video production is expensive but there are many ways to create low-cost and educational / inspirational videos these days using new apps and easy-to-use devices.

Google Adwords is an effective channel. A lot of business owners think it is very expensive to implement however a good understanding of customer acquisition costs will help in determining whether this strategy is best for your business.  This is certainly a quick way to spread awareness about your business.

Consider this post about Online Marketing Checklist and this post about Jumping into the Social Media Bandwagon.

We wish you the best year yet!

The Future is Mobile

E-commerce, mobile, responsiveness, work anywhere = keywords that are quickly shaping the landscape of business. The future is here. Already, 30% of online sales come from mobile devices. People are using their phones to do work, anytime, anywhere.  This is the modern way to work.
Contact us 027 460 2555

Jumping Into the Social Media Bandwagon

My observations of small business owners in New Zealand and Australia over these years are:

1. Many SMEs are concerned about going online or participating in social media because they are not familiar with the common apps used on mobile these days.
2. Some business owners make a swift decision to go online and rely on bits and pieces of comments from people they know who operate in the field.
3. Some business owners believe that completely outsourcing social media to an agency will bring sustainable revenue.

The first is motivated by fear, which can be solved by knowledge. The second is a case of *knowing a bit of everything can be a dangerous thing*. The third is basically outsourcing responsibility. For 2 and 3, the solution is taking responsibility to learn more of the online market and aligning the implications to the business.

Social media is a communications channel where businesses can extend their marketing efforts through to the online world. Social media is not *the strategy*, it's a channel to implement a strategy - carefully examined and deliberated. An entire review of the business process, sales cycle, customer behaviour online and onsite (to name a few) needs to be done and documented to have great clarity of the processes that need to be implemented before and during an online launch. Knowledge of the online industry is important.  I encourage business owners to invest in learning about e-commerce:

1. To be able to ask the right questions when talking to agencies.
2. To be able to critically assess the suggested platforms, web apps, website features, technologies, etc.
3. To be able to understand the work that needs to be done and the time it would take to do it.
4. To be able to engage effectively with their contractor/employee/agency partner when things go wrong because there could be things that may go wrong along the process.
5. To be able to embrace the process of trial and error, experimentation and constant improvement in the online marketing efforts.

Social media or having a website is not a guaranteed success story. Online marketing is a high-execution, highly coordinated activity that relies on many factors. A few key factors are:

1. Knowledgeable staff/contractors/agencies
2. *Involved* business owner
3. Sharing of knowledge and information all throughout the process

The most successful businesses I worked with all involved highly engaged business owners - taking the lead in strategy formulation and initiating discussions and sharing knowledge and information with their partner agencies.

Going online is a potential opportunity to expand. However, careful analysis needs to be done before one jumps into the social media and online marketing bandwagon.

By LVD, Marketing Director, Web Marketing NZ/AU

Online Marketing Checklist

These are the top 5 elements of your online marketing strategy that deserves serious attention:

1. Mobile Website / responsive website - the sale of mobile devices have already overtaken the sale of desktop computers in 2013, surpassing expectations in 2014. Businesses trying to compete online need to make sure their websites are presentable on mobile in 2015.
- Increasing free internet hot spots will encourage people to check business, product details online
- Convenience of mobile is highly appreciated
- Keep your websites simple. Use colour to attract customers instead of effects like flash. The rule is: LESS IS MORE.

2. Effective Use of Social Media - Social Media apps dominate mobile devices. It is imperative to have social media channels which are regularly updated to reach more customers. It's important to have multiple social media channels too but choose the most effective ones that are used by your market most.
- Use informative images - simple infographics are better but the content needs to provide insights
- Use stunning and inspiring images - free tools like instagram and quick photo editing apps can turn amateur images into professional-looking ones. These apps give regular images additional effects to make it more appealing.
- Identify the channel which your market uses. Online consumers have distinct preferences on how they are viewing content. Most people are attracted to images. This is why Pinterest and Instagram are impressively very popular. Some markets like documentaries, videos, interviews, scientific papers. Some people are attracted to numbers and research. Determine how your customers digest information.

3. Effective content marketing - Always offer substantive, helpful articles to your readers.  Include maps, images, videos in your articles.

4. Paid advertising - experiment in small amounts. Social media channels like Facebook, Youtube will push paid advertising to its users. It's important to experiment on their channels in small amounts to study how they can potentially contribute to your overall marketing strategy. Invest in small amounts and evaluate the results immediately. All strategies need to be measurable so it can be improved.

5. Marketing promotions and product improvements - It's important to remember that social media and paid online channels like search engine marketing through Google Adwords are just channels to distribute information about your business. To enhance the effectiveness of your online marketing, you need to come up with promotions, packages that may attract your target market. Online consumers are bargain hunters. If not, at the very least, they are after the best value for their money. Showcase your product's features, advantages and benefits online. Create articles about new product launches or improvements.

Remember to have an integrated approach : Understanding of your own customer habits, where they hang out online, how they view your website, how your competitors are moving -- These are all very important elements that need to be added on your online marketing strategy for 2015.

Updated April 2015.

Choosing the right domain name

This is an age old question - how do you optimize your search engine ranking and at the same time make sure you have the right branding strategy in a domain name?

I hope these guidelines will help:
1. Choose a domain name with your brand + keyword = best
2. Choose a domain name with your brand name
3. Choose a domain name with good keywords
- To find good keywords for your products and services, use Google Adwords keyword tool and use a good competitor website. Examine it and look for opportunities. What keywords are used by your competitor? Are you competitively ranked in any of those keywords?

Changes to Google Privacy Policy and Terms of Service

Changes to Google Privacy Policy and Terms of Service 

Today, Google has announced changes to its policies - simplification of terms and policies as they claim. You may view Google's policies on this page. The message is clear. Google wants to push integration by March 2012. The most obvious benefit is "personalized" search. Google has a huge array of services (most are free and very useful even to small business owners). These services include Gmail, Search, Blogger, Youtube, Places, Picasa, Google + etc. If you have a Google account, you only need 1 login username and password to access the rest of the Google services. Google says that when you have integrated accounts, its computers can tailor a better service for you. The Google computers can easily predict what you mean when you search for "Dunedin" - as a place in New Zealand or as a place in Florida. The computers will view a history of your previous searches to give you a search result that most likely fits best what you need.  Interesting? Some find it scary - giving too much power to Google, easily. The reality is, this type of tracking has been existent for a while now... 

A significant result of this 'integration' is that people would be accustomed to logging on to Google Accounts regularly until eventually internet users will be used to all Google product interfaces... As you know, we are all creatures of habit. Once you get used to one platform, it'll take time to transition to a new one. The implications are apparent... the Giant hasn't been sleeping... 

This is a helpful link that will explain more about Google's initiatives.

Introduction to Online Marketing

WebMarketingNZ, an online marketing training provider, will conduct several online marketing training sessions in Queenstown this summer.

Learn how to create an effective online strategy by knowing the fundamentals of online marketing and how social media affects your chances of being seen in top search engines!

Contact for more details or if you want to setup a customized training programme for your business.

Sign Up Online Marketing Training

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Training Details:
3 hour in depth, comprehensive presentation on the fundamentals of online marketing and social media marketing techniques
Participants will be emailed a copy of the slide presentation and they may bring their own laptops
Minimum of 10 participants per session
$50 per participant per session
Location TBA, based on # of participants
Date TBA - We will try to accommodation weekly training workshops as much as possible

Register today! 20% off early birds!

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Are you ready to invest online?

Sign up for Google Adwords Management Programme and get $75 worth of advertising budget.

Google Adwords Setup Package AUD 399

Setup Package, Includes $75 free Google Advertising Budget

1. Online Competitor Analysis, Advise, Online Marketing Consultation

2. Google Analytics and conversion tracking website installation

3. Keywords analysis

4. Account Setup and Google Management Training* optional (if you do not wish us to manage the account per month)

5. 3 Banners for Google Display Advertising* optional

Add this package to your cart. (Click ADD to Cart $399) Payments accepted: Mastercard, Visa, Amex, Paypal

Join our mailing list and you may win a free 3 page customized website! Web Marketing AU is regularly looking for small businesses which we can help propel online sales! Contact us at

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Training Small Business Owners

Web Marketing NZ - We believe that helping small business owners succeed mean sharing relevant knowledge with them about online marketing. Our online marketing training programmes enable business owners to decide which online marketing channels they want to invest in or which to to prioritize. We equip business owners with the knowledge to determine the most effective online marketing system for their business and for their budget. We provide them with online tools which we use to measure online performance.

To access these tools, please visit our web marketing training website at Register and login to download slide presentations that help you understand the most common social marketing tools used today. If you are interested in a customized training programme for your organization, feel free to give us a call at 06-344-2247 or email us at

We also provide our clients with a $75 coupon to use for Google Adwords. If you are interested, please contact us at

About Us

We are a small organization dedicated to promote entrepreneurship and value-based marketing concepts. We advocate TRUTH MARKETING in ecommerce and digital strategies. We attempt to assist young entrepreneurs, women entrepreneurs and small business owners in conceptualizing, creating, promoting and selling their products and services online.

Web Marketing NZ was founded in 2011 by LeahVillanuevaDG, a passionate advocate for Truth in Digital Media and Online Marketing Services. She started selling online at 22 in 2002.  Now, she manages a small group of people and works with different businesses globally to bring innovative, high quality products and services worldwide.


1. Integrity
We believe that a sustainable business should be aligned with a vision that is consistent with skills of the organization, the demands of the market and the goals of the business owners. This is strategic integrity.

We believe that operational and marketing integrity involves consistent values provided by the product being sold and its promotion.

We believe that ethical business practices, respectful business relationships and value-based decision making would make a business owner sustain and profit from his business.

2. Innovation
We believe that ideas give birth to action; carefully thought of ideas will bring forth carefully considered actions; great ideas came from experience and knowledge and most of all from a “way of thinking”.

3. Information
We believe that the best contribution to society we can offer is to provide a well-researched, carefully considered and well-analyzed information — a channel of free but valuable education.

Our mission statement

To promote TRUTH in marketing and e-commerce.

Online Marketing for Small Business

The web is always changing. The internet is a huge part of many people's lives now, especially business owners. Recently, Google just released Google +. Business owners need to know that their presence on Google+, as in the # of times their website is passed on, shared, clicked when it's showing on anyone's Google+ profile, is considered in search engine ranking. Google has come up with an algorithm to make sure that the most relevant websites or comments get higher ranking on the Google search engine results.

To stay relevant online, small businesses need not complicate their SEO strategies. They only need to focus on the following:

1. CONTENT - Keeping your website's content original and fresh is a big factor in search rankings. Google punishes websites which appear to retrieve content from other websites.
2. SOCIAL MEDIA - Keep your content distributed regularly online! Make sure you are on Twitter and Facebook and more importantly Google +

If you're interested in discussing online marketing strategies for your business, talk to us today! Consultation is free. Please email us at and we'll give you a call.
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