Digital Marketing Workshops
Digital Marketing Training Workshops
Practical short courses for SMEs and non-profits — covering SEO, social media, digital marketing and the changing role of generative AI.
Digital marketing has changed. Your training should too.
Search has evolved beyond traditional Google results. Social media has become an important part of how organisations communicate and build relationships. Generative AI is also changing how people discover information and how businesses approach their marketing.
Our small-group courses focus on understanding your organisation, your audience and your existing digital presence — then turning that knowledge into things you can actually implement.
Workshops
Focused, practical training rather than digital marketing theory for its own sake.
Introduction to SEO in the Age of AI
Understand how search is changing — and what your organisation needs to do about it.
- How search engines discover and understand your website
- Search intent and what people are looking for
- Useful, relevant content
- On-page SEO and website structure
- Local SEO for New Zealand businesses
- AI-powered search and changing discovery
- Using AI for SEO research and content development
Social Media Marketing
Move beyond simply posting. Build a social media presence you can actually manage.
- Understanding your audience
- Choosing the right social platforms
- Developing a practical social media strategy
- Content ideas and planning
- Writing posts that encourage engagement
- Using images, video and other formats
- Using AI for research, ideas and content creation
- Maintaining your own voice and authenticity
Digital Marketing Overview
Understand the bigger picture — and where your limited time and resources are best spent.
- Websites and your digital presence
- Search engine optimisation
- Social media and content marketing
- Email marketing
- Online advertising
- Customer journeys and conversion
- Measuring digital marketing activity
- Generative AI and its role in marketing
People per group
Small enough for questions, discussion and examples that relate directly to your organisation.
Training built around your situation
Small groups allow us to make the training relevant to the people in the room. We can adapt the discussion, examples and practical exercises to your organisation's experience, needs and available resources.
Training is tailored to your organisation, taking into account your business model, target market or audience, existing digital presence, current level of digital knowledge, available time and resources, and what you actually want to achieve.
From learning to implementation
Understand
Understand the tools, channels and changes affecting digital marketing.
Apply
Relate the concepts to your own organisation, audience and digital presence.
Implement
Leave with practical priorities and actions you can actually put into practice.
Training New Zealand businesses since 2013
Formal digital marketing training began in early 2013, when business owners and leaders of non-profit organisations in the Whanganui–Manawatū region approached me for training in social media and online marketing.
The approach from the beginning was to combine technical knowledge with an understanding of the organisation, its operations, its target market and what could realistically be applied.
Since then, customised training programmes have been delivered for businesses and organisations in New Zealand and the Philippines, with online sessions also delivered for organisations based in the USA, Australia and China.
The technology has changed enormously since 2013. The need for clear, practical and relevant guidance hasn't.
Human-led. AI-assisted.
AI can make digital marketing faster. It can help with research, ideas, analysis, content development and repetitive tasks.
But technology doesn't know your customers, your community, your organisation or your goals the way you do.
You bring the knowledge of your organisation. We bring years of digital marketing experience. AI assists where it genuinely adds value.
Training for your team
Courses are available for groups of 2–5 people from your business or organisation. Customised training can also be discussed if you have a specific need.
Enquire About Training