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Artificial Intelligence and Online Marketing for Small Businesses

The global artificial intelligence race is on! Facebook, Amazon, Google, Alibaba are amongst the billion-dollar companies in play.

Google is one of the leading FAANG companies that has devoted huge amount of investments in artificial intelligence and machine learning. Almost everyday, new developments on Artificial Intelligence are announced on news and social media. Now with Tensorflow, Google's opensource AI framework is more accessible to more people who are willing to learn and experiment.



It's a good time to correct the myths surrounding Artificial Intelligence to give small business owners an edge and enable them to be more sustainable in the long term.

The 3 myths:

1) The insurmountable learning curve for small business owners.

Artificial intelligence is developed give people an easier life. The general attitude to machine learning technologies and artificial intelligence is to view this technological advancement as an opportunity to improve business processes not just in marketing but also in operations, customer service and accounting.

2) Marketing costs will rise especially in the digital arena.

Understandable. There is a fear that experts will charge a lot of money for their knowledge. To view marketing as an expense is debatable. Marketing is an investment, it's putting money into a system that is supposed to yield more gains for a business. The focus should be on the value of the ROI (return of investment).  It's important for the business owner to be able to quantify and track his marketing efforts to make the best judgment on which channel to use. Consider the Chat bots - an artificial intelligence application that allows businesses to have a higher level of engagement with customers without having to hire staff. Chat bots can be deployed on any web page or Facebook page and respond to customers questions via chat messaging in real time. Chat bots can handle multiple conversations at the same time. Chat bots are also self-learning.

3) Online Marketing will be so much more complicated.

Step back a little. Digital marketing is just traditional marketing using digital technology to distribute content on a faster and global scale. The core concepts of beautiful storytelling, educational information that appeals to the target audience, proper representation of company values, etc - these concepts still remain. Artificial intelligence in marketing allows businesses to dig deeper, immensely faster into data that will allow business owners to make better decisions about how to improve their marketing methods.

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