We believe that a sustainable business should be aligned with a vision that is consistent with skills of the organization, the demands of the market and the goals of the business owners. This is strategic integrity.
We believe that operational and marketing integrity involves consistent values provided by the product being sold and its promotion.
We believe that ethical business practices, respectful business relationships and value-based decision making would make a business owner sustain and profit from his business.
We believe that ideas give birth to action; carefully thought of ideas will bring forth carefully considered actions; great ideas came from experience and knowledge and most of all from a “way of thinking”.
We believe that the best contribution to society we can offer is to provide a well-researched, carefully considered and well-analyzed information — a channel of free but valuable education.