More than 10 million Aussies are now using Facebook. 18 to 34 year olds make up more than 50% of the entire Aussie facebook population. Small to large size businesses consider it a very important marketing tool.
This graph below shows the increase of the # of facebook users in New Zealand. 18 to 34 year olds make up about 50% of the NZ facebook users. Slightly more females are using Facebook vs males.
General info: Total Facebook Users: 1 892 940 Penetration of population: 44.93%