New Zealand, despite its small population compared to other first world countries, has very high internet penetration.
According to recent statistics, New Zealand has 79.7% internet penetration out of the 4.2 million population:
3,360,000 users as of Mar/08, 79.7% penetration, per ITU.
683,500 broadband subscribers as of June/07, 16.6% p.r., per OECD
Local libraries are equipped free internet solutions - free computers and wifi powered by Aetearoa Network (http://www.aotearoapeoplesnetwork.org/)
Locals are fortunate to be given this free facility to improve their knowledge resources. Locals are increasingly encouraged to check online for products and services which they need. Government institutions are investing in sophisticated, well-documented websites which attempt to help consumers, locals or foreign to figure out the solution to their issues.
New Zealand is the top tourist destination for Europeans. They rely on internet to look for bargains and cheap deals.
The combination of improved facilities, local and foreign shopping behavior should awaken NZ businesses to start exploring online marketing to take advantage of the following benefits:
1. increased and diversified market share
2. increased partnerships, increased range of additional products
3. lower cost of marketing
4. lower cost of labor
5. no rent, electricity costs
6. work flexibility - business can be run from home or anywhere else, anytime